Reed was raised in the action sports industry. Growing up, his parents owned a multi-door skate/snow/surf retail store on Vancouver Island. This left an early impression on Reed and he has since stuck with the industry, taking on multiple jobs and gaining experience in all aspects of the business. Most notably, his Sales Rep career which started in 2016, where he has vastly expanded his knowledge and impact on the Western Canadian market.

Reed doesn't just talk about it, he lives it. You are likely to find him at the local skatepark or in the lift line. His free time is spent back in the community, from organizing events to handing out a couple free stickers to the kids at the local park. Passion driven and for the community.

Years of Expert Sales Service

Retail Partners & Growing

Years of Industry Experience